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REPRESENTATIVE STORY / ILLUSTRATIVE SCENARIO

Omnichannel retail brand

When the shopping journey breaks apart

Customers browse a product online, then message the store to ask about stock and delivery before placing an order. Each disconnected step adds friction.

TNT CONCEPT
SORA
Shopping, connected.
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TNT / FIELD NOTESEcommerce website
01 / CONTEXT

What is happening?

Customers browse a product online, then message the store to ask about stock and delivery before placing an order. Each disconnected step adds friction.

02 / FRICTION

Where do customers and teams get stuck?

Product listings, inventory information, and order handling live in separate workflows.

03 / APPROACH

An approach to consider.

Create a storefront connecting catalog, cart, checkout, and order status, with an operations flow the team can maintain.

04 / INTENDED CHANGE

Designed to improve the experience.

Customers can discover and order through a clearer journey, while the team gets a more unified view of orders.

This is an illustrative scenario created by TNT, not a delivered client project or a promise of results. Any actual scope should be defined around the business’s needs, data, and systems.

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